Skincare often is focused on targeting women,
but nowadays both men and women concern about their skin and show interests in
skincare. Especially while going through the puberty or during lifetime, almost
every men and women experience skincare problems, called acne. There are some
who are lucky enough to pass by the puberty without any skin troubles; however,
he/she all faces skin challenge called ‘Aging skin’. There are different types
of skin troubles including: acne, dark spots, wrinkles, dry skin, redness, dull
skin, dark circles, and etc. Although there are millions of skincare products
from all over the country, there is not a single product that can completely
solve the skin troubles yet. Taking care of skin is lifelong homework. It’s
often said that 70 percent of human skin is from genetic and the rest, 30
percent is from skincare management. So, this means that even if one has
genetically great looking skin when he/she is young, he/ she will soon face the
aging skin problems such as sun damage, wrinkles, and dark spots. On the other
hand, it could mean that if one can manage the troubles with careful skincare,
he/she has a good chance to improve his/her skin condition.
Though there are tremendous number of cosmetic
products, everyone’s skin type, living environment, and/or skincare routine can
be different and it’s not so easy to find the right products for each one. It’s
hard to understand chemical words listed on the ingredient list if one is not a
Chemist. Also, it’s hard to afford and try all the expensive products being a
lab rat. Green Alley, the new skincare brand in the beauty market is
established for this purpose. There are numerous products out there in the
world, but consumers do not really know which ones are actually good for their
skin. Some of the products are full of hazardous chemicals that will eventually
damage the skin instead of solving skin problems. So, instead of having
self-human trial with number of products, Green Alley filters out all harmful
products for consumers.
Green Alley (www.GreenAlleyShop.com), a
natural cosmetic multi-brand shop is opened on June 19, 2015. Green Alley finds
skincare solutions in Korea’s skincare products with natural ingredients. Green
Alley is all about high end, natural skin care collections from South Korea, a
new global hub of innovative beauty and skin care trends. Green Alley will
provide a great opportunity for the U.S customers to experience brand new
healthy skin products powered by Korea’s finest non-GMO beauty brands who only
use natural ingredients that are clinically tested and validated for its safety
and effectiveness.
All Green Alley’s staffs are referred as
“Beauty Hunters”. Beauty hunters’ major missions are to build direct
connections between customers and high performance, and boutique cosmetic
manufacturers. Beauty hunters selectively discover ‘Forever Item’ meaning one
will be willing to use the product forever. Once beauty hunters discover a
suitable candidate, they take detailed ingredient examinations, clinical data
validations, professional advices and personal testing for more than 6 months.
After 6 months of examination period, only a few of the products satisfy the
rigorous inspection and are carefully selected. Currently, Green Alley
exclusively distributes 4 new and trendy cosmetic brands including Kicho, CU
Nature, Vant 36.5, and Dermafirm, and plans on adding 10 more qualified brands
by the end of this year. With growing consumer’s awareness of risks of using
chemicals in cosmetics and demand for natural cosmetics, Green Alley’s
collection carries products using naturally driven ingredients, no animal
testing, and formulated without any harmful chemicals. Most of cosmetic
products are made of more than 50 ingredients, and it’s not easy for consumers
to check whether all ingredients are natural. So, as a cosmetic business
professional, Green Alley carefully selects brands, reviews their ingredients,
and visits manufacturers before introducing a new brand to consumers.
Green Alley’s skincare cosmetics are sold
online @ www.greenalleyshop.com. For customers who would like to physically
experience the cosmetics can visit the showroom located @ 210B Sylvan Ave.
Englewood Cliffs, New Jersey. Customers can meet professional cosmetologist and
consultants for personal skincare consultation. Also, to offer a chance to meet
with Green Alley to New Yorkers, Green Alley had recently opened up a ‘Pop-up
store’ in K-Town, NYC on July 17 &18. Number of fans and beauty bloggers of
K-Beauty who had already heard about Green Alley’s great products visited the
pop-up store to personally try Green Alley’s selections. At this 2-day pop-up
shop, Beauty hunters also gave personal consultation to the customers based on
each customer’s skin concerns, skin type, and current skin condition.
Anita Depta
Cosmetologist, Green Alley
Anita is a licensed Cosmetologist at Green
Alley. She is a skincare specialist offering personalized consultation on daily
skincare and special skincare treatment based on individual’s skin condition.
She is creative and detail-oriented cosmetologist with experience in providing
all encompassing, quality skin care services and consultation.